Research.
BBC Suffolk catures for he older generation. Shows include drive time, news and weather, chat ect.
Dave and Sue
Dave and Sue are two fictional radio listeners created as marketing persons. Descriptions of the characters, created by the BBC, are given to all their local radio presenters as representative target listeners.
The characters were created as part of "Project Bullseye". Its stated aim was that "To develop great radio programming ... we need to know where the center of our audience target is and be able to focus on it in all we do. Dave and Sue are both 55. Sue is a school sectary, while Dave is a self employed plumber. They are both divorcees with grown-up children. The characters shop at Asda and wear casual clothes. The couple have little interest in high culture or politics and see the world as "a dangerous and depressing place". They hope that radio will be "something that will cheer them up and make them laugh.
The BBC also produced photographs of the couple, to encourage presenters to visualise their potential listeners.
Target Audience.
Rough guide.
10:02: into to show, whats coming up ect.
10:04: News and weather with Stewart Hilput.
10:08: short chat on christmas, with texts in.
10:10: feature with Luciana, on the nature preserve.
10:14: ending the show.
I feel that the content in my show is appropriate for the type of audience i am aiming for.
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