Asda Radio

Asda Radio, formally known as Asdafm was launched on September 7th 1991. Its a mix of adverts, jingles and songs played throughout the day as well as online.

Our task was to make our own Asda Radio show to be run for 15 minutes. I decided to use a combination off all three adverts, songs and jingles. I also chose to work around a Christmas theme due to the time of year.

My rough guide.

3 x Adverts for instore products.
- '2 for 1 offers on all Asda own brand products this Christmas'
-


2 x Christmas songs: Mariah Carey- All i want for Christmas


5 x Christmas jingles.

I also chose to use Asdas own Christmas jingles as well as a mix of my own to give it a more professional sound. The songs i chose to use where also both Christmas songs, this is because i thought it would be good to keep with the Christmas theme.

Editing the show

To edit all off our Radio shows together we had the choice to use either Sound booth or Logic Pro. I decided to use Logic pro as this is the industry standard editing program. there are two main tool used when using simple editing, the scissor tool and the volume/levels tool.

The scissor tool.
I started off by dragging all my sound files onto a new file. Becuase all the Christmas jingles were on one long sound file, i had to cut each jingle down using the scissor tool. This is simple done by right clicking the mouse and selecting the scissor tool, then left clicking where abouts you would like to cut the file. To delete a certain part off the file, you simply highlight it and push the backspace button.

Volume levels.
After cutting down the jingles I chose one to play under all the adverts for instore products throughout the 15 minute air time, i done this so the customer would recognize the jingle with the advert. This was done by simply creating two different sound waves on the same file. I then dragged the jingle onto one sound wave and the advert nto the other, so when i pushed play, they would both be played at the same time. Then using the volume and levels i was able to change the volume of the jingle, so that when the advert came on it could be heard over the top of the jingle.. then when the edvert finished i changed the levels again to the jingle would be played at full volume until it finished and then next one would be played.

The final outcome.

After cutting down all the jingles, adverts and songs to the correct length i put them all together in the order i wanted them to be played. Then using the volume levels i was able to ensure the adverts could be heard over the top of the jingles when played.

Im very pleased with how my Asda radio show turned out, i feel that if this was to be played on Asdafm there would be no problems. The use of fading and volume levels ensures that the show runs through smoothly.

although i feel i could of maybe included a few more adverts if i was to do this again in the future.

Afe